Our Skills

Graphic Planning

Web Development

Branding is strategy

Event management

Digital Publishing

StartUp

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Our services are
extremely different.

But you just have to remember one thing: it’s a complete service from the strategical and creative point of view.

When you feel the need to clearly position companies and products and promote them with sustainability, you’re in the right place at IX-AGENCY. We are perfectly able to offer supervision and complete management of the business project, moreover we are proficient in developing a strategically creative communication that is always oriented towards the final result and to the customer.

We also provide a unique look and style to your brand: We call it “Idea” or “Identity”. In this way, we use all the creative aspects that are important for visual creation and/or the expansion of a sustainable corporate identity

This is what we do

This is what separates us from a simple Agency

For example: The realization of a Logo is only the first step of an integrated process that involves the planning of the company placement in the reference market and of the conversion processes from visitor to customer, the Brand promotion and optimization, continuous controls and results improvement.

Graphic Planning

A logotype is forever, capable of expressing the company strength everywhere! IX-AGENCY proposes herself for planning, designing and creating the coordinate image, that is the logo and your site or company identity. We employ a highly qualified staff for the design, creation and implementation of a quality logo and of professional logos, naturally approached in the next phase to the design of business cards, to the paper and envelopes headed up to company brochures and all the associable identity brand. We are leaders in the creation of corporate brands.

Web Development

With the growth of the Internet, a solid and well-designed online presence is one of the most important things for your business. Each web project is characterized by a careful study of the communication project, according to the specific objectives you want to achieve:

  1. Enhance the Brand as much as possible;
  2. Meet new targets and retain existing ones;
  3. Generate leads, I.e. qualified contacts that create new business opportunities and partnerships;

IX-AGENCY creates websites that highlight the singular features of your company, through a communication that optimizes its uniqueness and its value. These are websites easy to use, but above all able to satisfy the surfer in the information availability – especially those related to products / services – and to encourage visitors to contact you thus becoming new loyal customers in the future.

Branding is Strategy

Branding strategies or brand strategies are at the heart of a marketing activity. The Brand (or firm) in IX-AGENCY Marketing Strategies is the base of the strategic marketing approach for the client companies.

The big limitation of companies has always been the inability, during the last 50 years, to develop a brand strategy (or branding strategy), focusing exclusively on production and its optimization. IX-AGENCY accompanies and advises companies in a growth process by
means of:

  1. the definition of a clear and immediate brand identity;
  2. the construction on the market of a unique and distinctive positioning both at the corporate level and at the product level;
  3. the promotion of the brand (of the brand) through traditional and innovative communication channels;
  4. the definition of metrics to measure the obtained results and future objectives;

Branding strategies and international markets

The development of branding strategies is the real challenge of the future for companies wishing to approach the international market without having to remain hostage to the price variable. In the international market the true strength of a company is measured by its ability to be a brand with unique and exclusive characteristics and therefore able to influence buyers’ choices, both in B2B and in B2C.

Corporate identity

The Identity is one of the main marketing and communication levers. We often hear about it. It is necessary to have a well-defined image in order to be able to be recognized and to be distinguished from competitors. But what exactly is corporate identity?

Corporate identity or corporal identity is the perception that customers have of the company, the way they see and perceive it. This is why it is so important for a company to build its own image through a targeted communication strategy and an impeccable coordinated image to be able to hit the right target, to make potential customers perceive their value and to stand out from their competitors.

In the corporal identity there are the main values and objectives of a brand, or, to say it simply, those values that its founders had in mind when they decided to create it. A strong and well-defined corporate identity conveys the ultimate mission and vision of the brand.

How is the corporate identity of your company?
If you need IX-AGENCY can help you!

Development and launch of a product

The product is the entity with which a consumer can satisfy his needs. In a brand, generally, the product is never alone, but it is always present within a line and is available in multiple variants. For example, Nike, which manufactures sporting goods, has multiple lines of shoes,
among which it has running shoes, and each model of running shoe is present in several colour variants (and in different sizes). The product portfolio of a company is the set of products of the various lines.

There are three types of consumer products:

  • Banal: they are everyday products, relatively cheap, distributed everywhere, easy to access, their promotion pushes for convenience; consumers know the brand but do not disdain to replace the preferred brand in exchange for a more advantageous one. They are bought frequently.
  • Problematic: they require more effort to be purchased. They have a considerable price like a car, or a piece of furniture for the house. They can be found at specialized dealers and the promotion avails to distinguish them from the other competitors. Consumers prefer one brand to another even if they still accept substitutes (for example a consumer who appreciates Mazda will be able to choose Toyota). They are purchased infrequently.
  • Specialty: we deal with all luxury goods requiring a high status. They use to be very expensive like a Rolls Royce or an Audemars Piguet watch. Consumer loyalty is high and he does not accept substitutes for his favourite brand. The Promotion pushes to communicate the status and they are available according to a selective distribution.

Stages of product development

  1. Development strategy: to understand clearly the role that must be played in the company and in its strategies.
  2. Idea generation: to bring out the product so that various product development studies can start.
  3. Evaluation and selection of ideas: verification of technical, economic feasibility, consistency with the brand and with the other products of the brand, potential replacement products, potential consumer interest in the product, overall launch risks.
  4. Economic analysis: evaluation of the economic activities that need to be done to support their development and placing on the market.
  5. Development: transfer the ideas left after their skimming to a prototyping phase.
  6. Market test: the product is offered to consumers and then is analyzed through appropriate market tests to verify which answer has been given. After having appropriately tested that the product can work, all the variables of the mix that can accompany it are established.
  7. Marketing: launch of the product through the appropriate actions of the marketing mix.

Do you need help? Contact US

What is Event Management?

Event Management, or organization of events, involves the large-scale development of events such as festivals, conferences, ceremonies, private parties, conventions or meetings. It may seem like a simple job, but it’s not really like that. A good Event Manager has skills ranging from logistics to communication, from design to copy-writing, to get to real marketing. He is the person who coordinates the planning of an event in all its phases, and that is responsible for the technical, creative and audio-visual sides.

Do you need help? Contact US

Digital Publishing

The term Digital Publishing identifies digital editions of documents that no longer require paper support and that can be read by browsing them online – without having to download or print them. Digital publications are browsed and spontaneously read and readers are particularly attentive to content, dedicating it longer reading times, if compared to the pages of a website, for example. What’s more, they can help you to reach new audiences / new customers on your own web and to effectively distribute relevant content.

The interactivity of digital publications proves to be an effective driver of advertising communication and a key resource for companies to make brand and corporate communication more effective, achieving greater involvement in the message and a greater propensity to purchase.

What is a startup?

Here we are, the fashion of startups has broken out. Whether it’s a hot topic has been evident since a long time. Everyone talks about it, many write about it and today it is almost impossible to read a newspaper without running into this term at least once. It must be said, however, that there are few who show that they really understand what it is.

Precisely for this reason we will try to explain in a clear and simple way what are the startups and what are the most common types.

The term startup (from the English “beginning”) indicates the start of a new business, with all that it involves at an organizational and structural level:

  1. search for the potential market,
  2. formulation of the business model,
  3. search for collaborators,
  4. identification of correct positioning,
  5. search for funding,
  6. drafting of the marketing plan,

In its original definition, the concept of startup referred to a very specific type of company: those that worked in the field of information technology and the most advanced technology, able to offer completely avant-garde solutions. Today it’s not like that anymore.

It has been some year since we are witnessing the birth of startups in the most diverse fields, from food to clothing. These are small businesses that are born of the growing number of new business owners (the so-called startuppers) who decide to invest everything in order to realize their idea. And so, in principle, today any new company in its first two / three years of life is generically defined as a startup.

“To develop quickly it is necessary to produce something that can be sold into a large market. And here lies the difference between Google and a hairdresser: a hairdresser does not aim to climb the market, but Google does. In order to grow really and in a short time, we need to know how to propose something that the market wants and that is required by a very large number of people. And, fundamentally, we need to be able to reach all these people and satisfy their demands.”

Are you thinking of founding one?
So what we suggest you to do RIGHT NOW and to contact us.

Are interested?

Then send us an e-mail.

We will contact you as soon as possible.

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IX – AGENCY Marketing – Design & Communication

IX-AGENCY was founded in 2006 in Germany, then in 2010 opened a branch in Switzerland and eight years later in Italy. We have a strategic mentality, guided by ideas, marketing, design and communication. Our services are: campaigns, graphic design, web development, corporate identity / design, branding and startup. We move with ease in the international market.

Companies such as Adidas, Puma, Apple, Coca Cola or BATAZZI from Valenza trust us because we offer these brands more than 20 years of experience, both in terms of development and optimal solutions and is exactly tailored to the needs of the customer. Our strength lies in our philosophy and in offering and offering our customers products and services of the highest quality.
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The 9 Gold Rules

for a winning advertising campaign

1. Get to know in depth the company and its context

A good advertising campaign must be made to the perfect extent of the brand: it is therefore necessary to fully understand its history, philosophy and values. This also means carefully analyzing its commodity sector, the market and the competition, in order to get an overview and to evaluate the strengths of the brand and the product/service.

2. Identify the most suitable audience

In advertising communication it is important not only the sender, that is the company, but also the recipient, or the consumer to whom you want to address. Identifying the right target, precisely segmenting its characteristics and defining the most suitable ways to reach it, is extremely important for the campaign to be addressed without loss and without wasting any investment.

3. Find the right idea

When we talk about advertising and communication, rules are never definitive and immutable: on the contrary, every company has its own needs and characteristics and must therefore communicate in line with these parameters. Precisely for this reason it is good to seek together, in a close collaboration between agency and client, the idea that can best interpret these needs and translate them into communication proposals of impact and that is above all tailor-made for the client we are dealing with.

4. Choose an effective language

There are two main factors that influence the tone of voice and the style of an advertisement: by one hand the message that the company wants to convey, that is influenced by its communication objectives and by the general impression that you want to give to the product; on the other hand the reference target, to which we must adapt the expressive modalities and the tone of our language. Only by mediating between these two poles communication will occur with immediacy and effectiveness.

5. Use a suggestive image

Verbal language is certainly important but it must always be accompanied by a visual system that enhances the message and
makes it more endearing and aesthetically stimulating. The logos, the graphics, the character, the colors, the illustrations: everything must be treated to be coherent with the communicative message and at the same time to enhance it, to make it imprinted and, if possible, to contribute to the emotional memory of an advertising.

6. Always tell the truth

There is an understandable tendency to emphasize the qualities and the positive aspects of a reality that must be promoted. This is certainly aimed at the effective communication of the product or brand on which a person works, but it must always be subordinated to a very specific ethical principle: we must always communicate real and concrete facts, without ever departing from the truth of things. The consumer who remains disappointed will surely be a lost customer.

7. Transmitting positive emotions

To capture the attention of the consumer, an advertisement must say something original, but it must also try to convey positiveness: joy, carefree, success, dream, feelings. All this means that the customer is well disposed to identify himself with the company or product identity. Even to make people ponder and make them think creates positiveness as they imply intellectual growth; the most important thing is to avoid that heaviness or difficulty of interpretation direct the addressee towards other messages.

8. Talk about an experience

The competition of today’s market is always higher: talking about the technical characteristics or about the quality of the products can provide information that is lost in the myriad of many others. More effective is focusing instead on the experience that a product guarantees: experiential marketing helps companies to emotionally involve the consumer by leveraging the most instinctual parts of its decision-making sphere.

 

9. Do something memorable and recognizable

To be stuck in the memory of the consumer is always a difficult task. Focusing on creativity can help to develop innovative and impactful solutions that can help to make a memorable advertising campaign. This also means to dare and provoke without exaggeration, to go along roads not yet beaten, to try to always be at the forefront and to mark new models.

Completed Web projects

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LEGIONS eSPORTS Niederland

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DIGITALE MAGAZINE UNDICIAMICI

Web_BATA_NEW

BATAZZI S.p.A

COMPLETE PROJECTS

Here is a small excerpt of our references. Projects are all types of work, from corporate identity to digital publishing.

 

If you have questions

We are at your disposal
The commercial information service is normally available from Monday to Friday from 9.00am to 1.00pm and from 2.30pm to 4.00pm. If no operator is available, you can leave a message to be contacted.

IX – AGENCY
Marketing – Design & Comunicazione
IT – Alessandria (AL)

Phone: +39 333 451 8398
E-Mail: info(at)ix-agency.it
VAT number: IT 02566650061

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IX – AGENCY  Marketing – Design & Comunicazione  | IT – Alessandria (AL)  |  Vat number: IT 02566650061